We offer three unique services to our valuable clients depending on their request as follows:
MSI has adequate and competent work force to manage the three core areas of operations.
National Audience Barometer (NAB) is one of the product portfolios of Market Surveys
International Limited. The purpose of the NAB is to develop a system of global media research
tools that will provide regular update to advertisers, planners and corporate bodies whether
planning local, regional, national or global campaigns.
National Audience Barometer (NAB) is a continuous media tracking study that run throughout the
year with monthly report for print and quarterly report for electronics.
Metro-bus is MSI quarterly omnibus survey with annual sample size of 20,000 (5,000 per
quarter). It is a cost effective means of collecting data since cost of interviewing and
analysis is burnt by the numerous subscribers.
Metro-bus focuses on the general population from 18 years and above across all socio-economic
classes. It is a Pan-Nigerian study covering 18 states that are carefully selected across the
six geographical regions.
Social research is the scientific study of society. It means the systematic investigation of
behaviour, needs, attitudes, beliefs, trends, rules, stratifications, opinions, motivations or
other characteristics of a whole population or a particular part of a population, in order to
provide objective, accurate and timely information to government, commercial and
non-governmental organizations about issues relevant to their activities, to support their
MSI has the well withal to carry out any kind of social research studies using modern
technological tools that facilitate compilation of the data and presenting findings in
Marketing activation is the execution of the marketing mix as part of the marketing process.
The activation phase typically comes after the planning phase during which managers plan their
marketing activities and is followed by a feedback phase in which results are evaluated with
Depending on the business objective, two types of marketing activation can be used as part of a
Mystery Shopping is the practice of using trained shoppers to anonymously evaluate customer
services, operations, employee integrity, merchandising, and product quality by sending a
mystery shopper to an outlet to act as a customer and in the process observe the predefined
purpose of the visit.
Mystery shopping becomes imminent when companies are experiencing decline sales, high
customers’ complaints, check products’ pricing, employees’ compliance with company’s policy and
when products assortment are no longer unique.
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