Areas of Operation

We offer three unique services to our valuable clients depending on their request as follows:

MSI has adequate and competent work force to manage the three core areas of operations.


Consumer Research

  • Usage, Habit and Attitude studies
  • Customers satisfaction study
  • Product & concept test
  • Packaging test
  • Pre & post campaign evaluation
  • Distribution check
  • Retail and consumer audit
  • Pricing research
  • Sensory testing



National Audience Barometer (NAB) is one of the product portfolios of Market Surveys International Limited. The purpose of the NAB is to develop a system of global media research tools that will provide regular update to advertisers, planners and corporate bodies whether planning local, regional, national or global campaigns. National Audience Barometer (NAB) is a continuous media tracking study that run throughout the year with monthly report for print and quarterly report for electronics.


Metro Bus

Metro-bus is MSI quarterly omnibus survey with annual sample size of 20,000 (5,000 per quarter). It is a cost effective means of collecting data since cost of interviewing and analysis is burnt by the numerous subscribers.

Metro-bus focuses on the general population from 18 years and above across all socio-economic classes. It is a Pan-Nigerian study covering 18 states that are carefully selected across the six geographical regions.


Social Research

Social research is the scientific study of society. It means the systematic investigation of behaviour, needs, attitudes, beliefs, trends, rules, stratifications, opinions, motivations or other characteristics of a whole population or a particular part of a population, in order to provide objective, accurate and timely information to government, commercial and non-governmental organizations about issues relevant to their activities, to support their decision-making processes.

MSI has the well withal to carry out any kind of social research studies using modern technological tools that facilitate compilation of the data and presenting findings in meaningful format.


Market Activation

Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.

Depending on the business objective, two types of marketing activation can be used as part of a marketing strategy.


Mystery Shopping

Mystery Shopping is the practice of using trained shoppers to anonymously evaluate customer services, operations, employee integrity, merchandising, and product quality by sending a mystery shopper to an outlet to act as a customer and in the process observe the predefined purpose of the visit.

Mystery shopping becomes imminent when companies are experiencing decline sales, high customers’ complaints, check products’ pricing, employees’ compliance with company’s policy and when products assortment are no longer unique.