Dr. Ibhade Inegbenekalo

Managing Director

Dr. Ibhade has over 25 years of research experience. In the past two decades, he has conducted numerous research studies spanning consumer research, opinion poll, retail audits, mystery shopping, monitoring & evaluation, socio and political studies. He has conducted high profile studies that helped to revamp the economy, brand positioning, identified market niches, business and investment opportunities for government, non-governmental organisations and reputable companies.

Ibhade is an entrepreneur and an author. He is a proud founder of Market Surveys International as well as Ruth Water Services, a subsidiary of Market Surveys International. He authored a book on leadership: Born to Lead – An Expository of Modern Leaders.

He started his work career in 1991 and rose to an amiable position of Managing Director in a multi-national agency. He has personally coordinated research projects in most Africa countries, including Nigeria, Ghana, Cameroon, Senegal, Sierra Leone, Cote D’Iviore, Ethiopia, Tanzania, Uganda, Rwanda, South Africa and Kenya.

He is an active member of the following professional bodies: African Marketing Research Association (AMRA), Pan-African Market Research Organisation (PAMRO), Nigeria Market Research Association (NIMRA) and Nigeria Institute of Management (AMNIM).

He holds a Doctorate of Science Degree in Management from the Atlantic International University USA. He also holds Master’s Degree in Marketing and B.Sc in Business Administration from University of Lagos, Nigeria.

He is an active member of the following professional bodies:
•    African Marketing Research Association (AMRA)
•    Mystery Shopping Practitioner Association (MSPA)
•    Nigeria Market Research Association (NIMRA)
•    Nigeria Institute of Management (AMNIM).
•    Canadian Institute of Marketing Research Union (CIMRU).