Adaobi Maureen Okafor
She holds a first degree in Maths/Statistics from National Open University of Nigeria and a diploma in computer science from Speed Setters Institute, Lagos.
She has over 14 years market research experience. She specializes in both qualitative and quantitative studies.
She started her research career in Media monitoring services Ltd (MMS) as research executive in 2005 and later joined Market Surveys International in 2012 as a Senior Research Manager.
She was promoted to Associate Director in 2017. Due to her exemplary performance and professionalism she was elevated to the position of a full Director in 2019.
In this capacity she is responsible for developing marketing strategies, building endure clients’ relationship and oversee the entire operations of the agency.
She is a member of Nigeria Market Research Association (NIMRA) and African Marketing Research Association (AMRA).