MSI Nigeria :: HomePage

About Us Who We Are

Market Surveys International (MSI)

Market Surveys International Limited (MSI) is a research agency with headquarters in Lagos, Nigeria. We have vast experience in market, media, mystery Shopping, social and opinion research.

Our coverage spans all the states in Nigeria and some African countries, particularly Ghana, Niger, Senegal, Kenya, Benin Republic, Cameroon, Togo, Cote'd voire, South Africa, Tanzania, Ethiopia, Uganda, Sierra Leone, Zambia, Zimbabwe, Liberia, Democratic Republic of Congo, Rwanda, Angola and Egypt.

Our Values

Core Values

Quality Deliverables

Ensuring high standard of quality control measures in all research studies for reliable insights.

Transparency

Maintaining open and clear communication with clients and stakeholders throughout the research process.

Accountability

Delivering results within the agreed timeframe and taking full responsibility for the data integrity.

Our Purpose

Vision & Mission

Our Mission

To empower organizations with high-quality, real-time data and strategic research solutions.

Our Vision

To be the most reliable and innovative research partner in Africa, providing actionable insights for growth.

Our Approach

Combining local expertise with cutting-edge digital tools for unparalleled data accuracy.

Why Work With Us

25+

Empowering Your Decisions
With Local Expertise

We bridge the gap between global standards and local insights, providing you with actionable research and strategic consulting tailored to the African market landscape.

Pan-African Footprint (25+ Years)

100% Client Satisfaction

24/7 Support Team

+234 806 280 7319

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Specialists (Africa)

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Field Force (Nigeria)

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Digital Focus (STG)

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Trusted Clients

Our Core Expertise

Consumer Research Services

Customer Research

Consumer research is a part of market research in which inclination, motivation and purchase behavior of the targeted customers are identified. Consumer research helps businesses.

Media Research

National Audience Barometer (NAB) is one of the product portfolios of Market Surveys International Limited. The purpose of the NAB is to develop a system of global media research tools...

Metro Bus

Metro-bus is MSI quarterly omnibus survey with annual sample size of 20,000 (5,000 per quarter). It is a cost effective means of collecting data since cost of interviewing and analysis...

Social Research

Social research is the scientific study of society. It means the systematic investigation of behaviour, needs, attitudes, beliefs, trends, rules, stratifications, opinions...

Marketing Activation

Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers...

Mystery Shopping

Mystery Shopping is the practice of using trained shoppers to anonymously evaluate customer services, operations, employee integrity, merchandising, and product quality by sending...